This brand campaign answers that question and captures the wide range of human experiences in the outdoors.

The full video follows nine unique outdoor stories, illustrating that we all explore the outdoors differently - but we all start by getting dressed. These stories show all the best days begin the same ways.

This campaign was strategically built upon a legacy brand video about getting ready to go outside.

The best part is, we wrote this main video to have the capability to break down into nine individual character vignettes for a cohesive, versatile branded campaign.

Each character featured in the legacy video has their own stand-alone story, resulting in short clips targeting a range of audiences. This strategy allows Polartec to use the captured footage across multiple platforms and to build brand recognition around the Best Days campaign through multiple lenses. (This is the Swiss Army Knife of brand videos.)

These individual characters pull out of the main brand video and each share their own story.

This is beneficial & awesome for a few different reasons:

1. This centers stories of 9 unique adventure perspectives.
2. ​Polartec received 9 bundles of content for targeted demographics that resonate with various segments of their core audience.
3. Each story served to connect us with a universal experience of early mornings and messy exits into adventure.

People really connected with this one, and it resulted in a lot of happy tears. In addition to creating social content that ran for months, this campaign infused a textile brand with humanity. It reclaimed the conversation around who Polartec is as a brand, and achieved corporate buy-in for even bigger video campaigns with a strong stance for inclusion in the outdoors.

Craft, connection, and change - once again confirming that creative work can change the world.