2025 New Year New Brand!

It takes a village.

WHEELIE started in 2009 from one old laptop and a pile of soggy business cards that used to get handed out on chairlifts. It worked, and WHEELIE grew into a substantial creative community of people who love asking questions, solving problems, and making things together.

We're supremely grateful to the 800+ brands we've partnered with for enabling us to spend our days imagining worlds that don't exist yet and then figuring out how to build them with our clients.

16 years deep, we're seasoned pros at hanging off cliffs with cameras, filming out of ATVs, and exposing truth, all in the name of creating work with impact.

Art asks questions. Design solves problems. Creative Thinking Changes the world.

Join us.

Not to get too nerdy on you...

We love psychology & philosophy.

We thrive at the confluence of human behavior, thought, and emotion.

We believe creativity = conflict + curiosity.

We also stand by these other c-words: CRAFT, CONNECTION, & CHANGE.

Craft

Connection

Change

Our sales doubled after the rebrand in only one quarter. Holy shit, it worked. Thank you!

— Brand Manager

Wheelie is by far my favorite agency to work with. They treat creatives right.

— Animator

The history of WHEELIE:

16 YEARS OF MAGIC:

2009

WHEELIE IS BORN.

This is Lisa Slagle. She jokes around a lot, but she's one of the deepest, most thoughtful people you'll ever meet. She started WHEELIE in 2009 at age 22 (with just one old, clapped-out laptop) because she believed in bringing lots of different voices into capitalism.

Armed with a fresh graphic design degree from CSU, she moved to Crested Butte, CO where she used to hand out soggy business cards on chairlifts. Somehow that worked, and she got busy designing brands across the west.

Like, really busy.

2013

WHITEFISH, MONTANA

We got our first office. We hired employees. We hosted campouts on the roof of our office.

We built tons and tons of amazing brands in the awesome community of Whitefish. Thank you for loving us so hard, for starring in our commercials, and for letting us use your homes as our video sets. We love you, Whitefish.

2017

WE ADDED A DENVER OFFICE

This was wild. We started landing massive outdoor brands as clients, producing high-end commercials, and committing deeply to video production as our favorite service. We loved working with people on bigger sets.

2018

WE BOUGHT A BUILDING!

These were outrageously fun years.

We made excellent work, engaged our community in all our projects, donated hundreds of thousands of creative work to non-profits, and continued to make dream projects with marketing teams all over the country. Time FLEW.

We also spent a LOT of time lugging camera gear and laptops full of budgets and employee timecards through airports and Lyfts. We grew a ton... as people, and as a company, and we swear we had the best clients in the world.

2020

...AND THEN, WITH THE REST OF THE WORLD, WE ALL HAD TO START WORKING REMOTELY.

At first, it was tough. We had to create new systems for collaborating with our internal team and our clients. We missed each other and our office dogs. We missed our inside jokes around the office... But then we figured it out. Our culture became more about the work and less about. the office jokes.

We became obsessed with craft. We became obsessed with making work that mattered.

This evolution felt right. It felt good. It felt, well, kind of baller.

2021

WE WENT REMOTE, AND WE WENT NATIONAL.

Suddenly, we had no bounds. Our roster was as big as our imaginations. We started pulling talent from all over the world.

We are HQ'd in Whitefish, MT and Crested Butte, CO, and we work with clients and creative teams globally.

Life is cool like that.

2025

FULL ALIGNMENT

WHEELIE has grown up.

Our team went from being big kids to having kids. Our skills have grown. Our roster has grown. Our budgets, clients, and risks have grown, too.

Yet somehow, through solid systems and processes, and structures, (things we would have formerly deemed as too boring to care about), the world feels smaller.

Maybe that's what it's actually been about this whole time.

This is 2025.

And of course, as always,

Thanks for being here.

The vibe:

We work hard, have fun, and get results for our clients. It's a pretty good life.

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