Born out of a desire to ensure diverse perspectives in Polartec's marketing, this video was made possible by a panel of BIPOC outdoor enthusiasts, photographers and filmmakers, designers, color theorists, and Diversity, Equity & Inclusion leaders (DEI). The campaign was then brought to life by our crew of filmmakers around the world answering the question, "What does outdoor joy mean to you?" We let them pick the sport, the athlete, location, whatever was true to the filmmaker’s vision. When you film someone, it’s such an intense moment of “we see you”. We wanted to honor the intimacy shared between who’s filming and who is being filmed. We didn’t want to control that narrative at all and we let that authenticity speak for itself. The only parameter was each filmmaker needed to include a shot with a very strong horizon line to reinforce the theme that we all have unique experiences and visions, and yet, we are all united by the same earth, grounded by the same planet. Thus, the video was born.